Streaming not enough, let’s bring back CDs – Philipa Baafi
Gospel diva, Philipa Baafi, believes CDs and pen drives ought to be brought back to help in the marketing of music.
The ‘Go Go High’ singer is all for music streaming although she believes Ghana’s music industry made a rushed shift into the digital space and did not fully capitalise on the potential of hard copy sales.
Philipa, who took a three-year hiatus from music to train as Physician Assistant, believes both systems should be operated alongside each other because it will offer stakeholders a tangible means to monetise their products.
She said the advent of digital stores and major streaming platforms caused dwindling sales leading to a significant shift in the industry.
According to Philipa, contrary to the misconception that there’s no longer a market for CDs and pen drives, there was still demand for hard copies of music among consumers, particularly in settings such as churches, and cars among others where digital access may be limited.